Born out of personal frustration with the cost and structure of traditional therapy, Selftalk startup began as a search for a more accessible path to self-understanding. While living in London, founder Elena Oprea encountered therapy sessions priced at around £250 each — a barrier that made consistent support unrealistic. “The initial frustration was actually about cost,” she recalls. Determined to better understand the field, she enrolled in a one-year hypnotherapy training with a top UK specialist. During that period, she realized that “a part of the therapeutic process can be done independently – if you have the right guidance and structure.” That insight became the foundation of Selftalk.