General objective
The general objective of this assignment is to strengthen the visibility and public recognition of Armenian startups and the national innovation ecosystem through professional, strategic, and consistent communication activities, contributing to a positive perception of Armenia’s entrepreneurial potential, innovation capacity, and ecosystem growth at national and international levels.
Specific objectives
This assignment aims to enhance the communication impact of Armenia’s startup ecosystem by engaging a local communication company to design and implement targeted communication actions aligned with the objectives of the programme. In particular, the assignment will pursue the following objectives:
- Promote the achievements, success stories, and innovation potential of Armenian startups through high-quality communication products and campaigns, showcasing entrepreneurial excellence and ecosystem impact.
- Increase the visibility of the local innovation ecosystem, including startup support organisations, ecosystem stakeholders, and enabling institutions, by positioning them as key drivers of innovation-led economic development.
- Strengthen engagement with national, regional, and local media outlets, ensuring accurate, timely, and compelling coverage of innovation initiatives, startup milestones, and ecosystem developments.
- Deliver professional communication services, including strategic communications, storytelling, audiovisual production, and communication campaigns tailored to different audiences, channels, and formats.
- Support the contracting authority’s broader communication objectives by providing reliable, coherent, and results-oriented communication services throughout the implementation of the contract.
Description of the assignment
This assignment consists of the provision of communication services by a local communication company to support the promotion of Armenian startups and the national innovation ecosystem over a contract period of up to 24 months.
The selected contractor will be responsible for designing and implementing communication activities in line with the Specifications and the contracting authority’s strategic priorities. The assignment includes the development of communication materials, strategic storytelling, audiovisual production, media outreach, stakeholder engagement, dissemination campaigns, and other communication activities aimed at increasing the visibility of startup achievements and innovation-driven initiatives.
A core component of the assignment is the implementation of a comprehensive dissemination strategy that ensures effective promotion of project results through earned media, digital communication channels, and targeted stakeholder engagement. The contractor is expected to demonstrate proven experience in strategic communications, impact storytelling, communication campaign management, and media relations, supported by a strong portfolio of relevant work.
The assignment will be implemented under a fixed-price service contract and will require close coordination with the contracting authority. The contractor will mobilise qualified experts, as demonstrated through submitted CVs and portfolio references, and ensure that all communication activities are delivered in accordance with the agreed methodology, contractual requirements, and applicable data protection obligations.
Through this assignment, the contracting authority seeks to ensure coherent, credible, and impactful communication support that strengthens the visibility of Armenian startups, reinforces the country’s innovation ecosystem, increases public awareness of entrepreneurship and innovation, and contributes to a more favourable environment for startup growth and innovation-driven development.