General objective
The general objective of this assignment is to enhance the visibility and public recognition of Moldovan startups and the national innovation ecosystem through professional communication services, contributing to a stronger perception of Moldova as an emerging hub for innovation, entrepreneurship, and technology-driven growth.
Specific objectives
This assignment aims to strengthen the communication and outreach capacity of Moldova’s startup ecosystem by engaging a national communication company to deliver targeted, high-quality communication services. In particular, the assignment will pursue the following objectives:
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Promote the achievements, success stories, and innovation potential of Moldovan startups through compelling storytelling and strategic communication products.
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Increase national and international visibility of the local innovation ecosystem, including key stakeholders, initiatives, and enabling institutions.
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Strengthen engagement with national media outlets by leveraging established media connections to ensure consistent, accurate, and impactful coverage of innovation-related activities.
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Deliver professional communication campaigns tailored to innovation, entrepreneurship, and development contexts, ensuring messages are adapted to different audiences and channels.
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Support the contracting authority’s communication objectives through reliable, coherent, and results-oriented communication services over the full duration of the contract.
Description of the assignment
This assignment consists of the provision of professional communication services by a national communication company to support the promotion of Moldovan startups and the local innovation ecosystem over a provisional contract period of 25 months.
The selected contractor will be responsible for designing and implementing communication activities in line with the Specifications and the contracting authority’s priorities. This includes the development of communication materials, media outreach, storytelling, and campaign implementation highlighting startup achievements, innovation-driven initiatives, and ecosystem-level progress.
A key component of the assignment is the delivery of high-quality communication outputs grounded in proven experience in innovation-focused communication. The contractor is expected to mobilise qualified experts, demonstrate a strong portfolio of relevant assignments, and leverage established relationships with national media outlets to maximise outreach and impact.
The assignment will be implemented under a fixed-price public procurement contract and requires close coordination with the contracting authority, full compliance with contractual obligations, and adherence to applicable data protection and public procurement regulations.