General objective
The general objective of this assignment is to strengthen the visibility and public recognition of Ukrainian startups and the national innovation ecosystem through professional, strategic, and consistent communication activities, contributing to a positive perception of Ukraine’s entrepreneurial resilience, innovation capacity, and growth potential at national and international levels.
Specific objectives
This assignment aims to engage a national communication company to deliver high-quality communication services that increase the visibility of Ukrainian startups and the local innovation ecosystem while supporting the strategic communication objectives of the contracting authority. In particular, the assignment will pursue the following objectives:
- Promote the achievements, innovation capacity, and success stories of Ukrainian startups through strategic communication campaigns, high-quality storytelling, and multimedia content.
- Increase the visibility of Ukraine’s innovation ecosystem by highlighting key stakeholders, ecosystem initiatives, support organisations, and entrepreneurship-enabling activities.
- Strengthen media engagement through proactive outreach, established relationships with national and regional media, and the effective dissemination of project results and innovation-related stories.
- Deliver professional communication products and services, including strategic communications, audiovisual production, digital content, and impact-focused campaigns tailored to different target audiences.
- Ensure coherent implementation of communication activities through effective dissemination strategies, stakeholder engagement, monitoring of communication performance, and close coordination with the contracting authority throughout the contract period.
Description of the assignment
This assignment consists of the provision of strategic communication services by a national communication company to support the promotion of Ukrainian startups and the local innovation ecosystem over an implementation period of up to 24 months.
The selected contractor will be responsible for designing, coordinating, and implementing communication activities aligned with the contracting authority’s strategic priorities and the technical specifications of the contract. The assignment includes the development of communication campaigns, production of high-quality communication materials and audiovisual content, dissemination of success stories, media relations, stakeholder engagement, and promotion of innovation-driven initiatives.
A key component of the assignment is the implementation of a comprehensive dissemination strategy that ensures broad visibility of project achievements through earned media, digital communication channels, and targeted outreach. The contractor is expected to demonstrate proven experience in strategic communications, impact storytelling, audiovisual production, media engagement, and communication campaign management, supported by a strong portfolio of relevant assignments.
The contractor will mobilise a qualified team of experts with demonstrated experience in communication, media relations, and innovation-related promotion, ensuring that all deliverables are implemented in accordance with the agreed methodology, action plan, and contractual requirements. The contractor will also be responsible for monitoring dissemination activities, measuring communication performance, and maintaining effective coordination with the contracting authority throughout the implementation period.
Implemented under a fixed-price service contract, this assignment seeks to provide coherent, high-quality, and results-oriented communication support that enhances the visibility of Ukrainian startups, reinforces the national innovation ecosystem, and contributes to a stronger public understanding of entrepreneurship, innovation, and economic resilience.