gardy’s international expansion has been supported by EU4Innovation East through access to DigiTec (Yerevan) and Web Summit (Lisabona). “The support from EU4Innovation East complemented our expansion efforts by providing free access to the DigiTec (Yerevan) and Web Summit (Lisbon) exhibitions, where the gardy team engaged directly with international participants, validating market interest and refining our expansion approach,” says Vladimir Rediboi. The events also enabled targeted conversations with security company owners and insurance players, helping shape future strategic partnerships.
These engagements led to concrete strategic adjustments. With EU4Innovation East support, gardy refined its fundraising approach and investor targeting for the €2,000,000 round currently underway. At the same time, the company started shaping a partnership framework with a potential strategic partner, designed to open future pathways into Latin America.
At its core, gardy addresses a deeply human need. “On the B2C side – the most important user need is peace of mind – for example, for a mother who wants her teenage daughter or son to have a reliable tool to ask for help when they’re outside.” The startup currently has a couple of thousand users in Moldova and is relaunching sales in Kazakhstan after reconfiguring its operations, with the capacity to serve a 5-million-person market there. Poland is set for launch in 2026, alongside a new 10-million-person addressable market. On the B2B side, Rediboi notes, “we are revolutionising an industry untouched by technology – the private security domain.” The company is now expanding into adjacent B2B use cases, building new AI-enabled security capabilities on top of its existing infrastructure.
What differentiates gardy is its reaction infrastructure. “Our most important asset – and the reason gardy is difficult to copy – is the reaction network of security companies,” Rediboi explains. Security partners provide the “boots on the ground” in each new market, forming what he describes as an umbrella network that delivers faster service and access to adjacent territories. gardy has developed operational tools designed to enhance the efficiency and scalability of security providers, including AI-driven recommendations for patrol optimization and a system that enables companies within the network to share patrol capacity. This collaborative model reduces operational costs, improves service quality, and strengthens overall trust within the ecosystem. Conceptually, the approach is inspired by the insurance business model, positioning gardy as a form of “insurance for real help,” where users are guaranteed rapid, reliable response at an accessible cost.
User feedback plays a central role in product evolution. “The most important feature customers care about is speed,” Rediboi says, noting that the team redesigned key parts of the flow and “increased reaction speed by 10x, making the SOS experience ultrafast.” Behind that speed is a routing algorithm that identifies the fastest trained crew to respond and continuously updates the user’s location via live GPS – even while on the move – so help arrives where it’s needed, not where the signal was first triggered. Another feature—the SOS timer – was built after users shared concerns about walking at night but hesitating to trigger an alarm too early. The timer enables a low-interaction SOS trigger, so users can get help without making a call or visibly interacting with their phone.
As Gardy continues to refine its product and strengthen its reaction network, international expansion is emerging not just as an ambition, but as a natural next step in scaling its impact. For a Moldovan startup expanding internationally, curated international exposure and investor connectivity are practical growth levers — and EU4Innovation East has been highly valuable in enabling them. By facilitating access to key technology events, strategic introductions, and visibility beyond national borders, Gardy has been supported in positioning itself as a credible player in the global safety ecosystem. As the company prepares for its next phase of growth, its trajectory illustrates how targeted ecosystem support can help local innovation translate into international opportunity.
